Before the venue, before the price, before the marketing… your retreat needs one clear sentence: who is this for, and what do they walk away with? These three questions find it.
Not ‘anyone who needs rest.’ A specific person you can picture. Their job, their season of life, their Tuesday.
The thing they would name themselves, in their own words. If they wouldn’t say it at dinner, it’s not it.
What can they do, feel, or decide after your retreat that they can’t today? That is what they’re really paying for.
My retreat helps [WHO] move from [THEIR BIGGEST PAIN] to [THEIR IDEAL OUTCOME].
If a stranger can read your sentence and know instantly whether the retreat is for them, it’s working. If they can’t repeat it back, they can’t refer it.
If a retreat has been on your mind, we would love to hear about it… Book a Retreat Readiness Call to talk through your idea, or see how our Retreat Ready program works.
Or come to Passport Week, our free 5-day live event, December 7 to 11.
