For therapists with a retreat idea and no date yet

No date. No venue. No idea what comes first?

The 90-Day Launch Calendar puts your retreat in order, week by week. Validate before you spend, hold your dates in week 5, open registration in week 10. Three to five small tasks a week.

$19

Fillable PDF plus
a spreadsheet version

Get the Launch Calendar

Instant download · Fillable PDF and spreadsheet · Saved in your account

90-Day Launch Calendar, a template from Arilda Surridge

Sound familiar?

Your retreat has been "next year" for a while. It's not the idea. It's the order.

Most of us start with the fun part: the venue. We fall for a beautiful place, put a deposit down, and only then work out the price, the guest list and how to tell anyone. That's the expensive order, and with a full caseload it's easy to stall right there.

The Launch Calendar flips it. In weeks 1 to 4 you validate: who it's for, your price and break-even, three to five venues side by side and five real conversations. Then you decide to go, adjust or pause. You don't hold a date or pay a venue anything before week 5.

Then you commit (weeks 5 to 8) and launch (weeks 9 to 13), three to five small tasks at a time.

What's inside

Ninety days in three phases

Eight pages you can type into on screen, or print and fill in by hand, plus a spreadsheet version.

Start here

Pick your dates

No date yet? Week 1 has you pick two or three months that could work. In week 5 you hold your dates, then the key dates page counts every week back for you.

Weeks 1 to 4

Validate

Who it's for, your price and break-even, three to five venues side by side and five real conversations. Then go, adjust or pause.

Weeks 5 to 8

Commit

Hold your dates, shape the plan and price, write a simple page and open a waitlist. No venue money before this phase.

Weeks 9 to 13

Launch

Warm up your list, open registration in week 10, follow up kindly, last call and close.

Every week

Small weekly tasks

Three to five tasks a week, plus a short weekly check-in to notice what moved and what got stuck.

Short on time

A six-week version

The same path on a tighter timeline, for when your date is closer than 90 days.

Preview of the 90-Day Launch Calendar, page 1

Your first 20 minutes

Start week 1 today

1

Pick two or three months

No date yet? That's where week 1 starts. Write down two or three months that could work for you.

2

Write your one sentence

Who is this retreat for, and what do they want time away for?

3

List 20 people

Past workshop guests, colleagues, a community you belong to. Your first five conversations come from this list in week 4.

Is it for you?

For the space between "someday" and "registration is open"

It's for you if

  • You're a therapist, coach or wellness practitioner with a retreat idea
  • You don't have a date or a venue yet (week 1 starts right there)
  • You want to test the idea before you put money down
  • You'd like the next 90 days in small weekly steps that fit around your practice

It's not for you if

  • You're still deciding what your retreat is. Start with the Retreat Starter Kit ($27).
  • You need legal, tax, insurance or licensing advice. This is a planning template.

Who made it

From Arilda Surridge, MA, LMFT

Arilda is a licensed marriage and family therapist who has sold out 20+ retreats in the last two years, leading retreats in places like South Africa, Costa Rica, Panama, Italy, Bali and Peru.

She made these templates with Alex Sandev, Founder of HiveSourced, who has built the marketing systems behind 100+ therapy practices.

Get it today

90-Day Launch Calendar

$19

Fillable PDF plus a spreadsheet version

  • Every week from week 1 to registration close
  • Three to five small tasks a week, plus a weekly check-in
  • A six-week version for tight timelines
  • Instant download, saved in your account

Get the Launch Calendar for $19

Secure checkout. Instant download, also saved in your account.

Questions

Good to know

Do I get it right away?

Yes. It's an instant download, and it's saved in your account too, so you can always find it again.

I don't have a date yet. Is it still for me?

Yes, that's exactly where it starts. Week 1 has you pick two or three months that could work, and you hold your dates in week 5, after you've checked your price and talked to real people.

What format is it?

A fillable PDF (eight pages) plus a spreadsheet version. Type into it on screen, or print and fill it in by hand.

My retreat is less than 90 days away.

There's a six-week version inside for tight timelines.

Can I get a refund?

Because it's an instant download, all sales are final. If anything doesn't download or open, email arilda@sustainablegrowthcc.com and it gets fixed right away.

Not sure what your retreat is yet?

Start with the Retreat Starter Kit: one fillable page for each of the 8 planning questions, $27.

Want just one sheet? See all the retreat templates, from $7 each.