FREE TOOLS

Free Retreat Resources

Practical tools for therapists and business owners planning their first retreat, or making the next one actually profitable.

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Guides & planners to take with you

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The Retreat Starter Plan

The five decisions to make before you book a venue, set a price, or announce a date. An 8-page starter workbook.

Why Sold-Out Retreats Still Lose Money

The five pricing mistakes that quietly drain retreat profits, and the simple math that catches them early.

The 90-Day Retreat Launch Calendar

A week-by-week roadmap from retreat idea to open registration, so you always know what this week's job is.

Start with the numbers

A retreat can be a beautiful idea and still lose money. Before you fall in love with a destination, run your numbers. These tools are free to use, no sign-up required.

Free Tool · Sustainable Growth Consulting & Coaching

Retreat Profit Calculator

Curious what your retreat could actually make? Enter a few simple numbers below to get a quick estimate, including the minimum enrollment you need to break even.

Your retreat numbers

Expected attendees

Price per attendee

Venue + meals

Other retreat costs

Travel, materials, fees, special events, etc.

Your quick estimate

Gross revenue$22,400

Estimated costs$12,400

Estimated profit$10,000

Profit margin44.6%

Break-even attendees5Minimum enrollment to cover your costs

Ready to build the retreat behind the numbers?

Learn how to price, plan, market, and fill your retreat with Arilda Surridge & Alex Sandev.

See How We Can Help

This calculator is for educational planning purposes only and provides a simplified estimate.

Created by Arilda Surridge & Alex Sandev | Sustainable Growth Consulting & Coaching, LLC

THE BUDGET BREAKDOWN

Where should your retreat money actually go?

The question we get most: what percentage of my budget should be venue vs food vs experiences? These are the starting ranges we use. Every retreat flexes them, but if a line is far outside its range, that’s where to look first.

Category	% of total costs	Notes
Venue + lodging	40–50%	Usually your single biggest line. Includes meeting spaces.
Food & beverage	15–20%	All meals plus the welcome dinner and coffee that keeps everyone human.
Experiences & activities	10–15%	Excursions, guest facilitators, workshops, special evenings.
Transportation & transfers	5–8%	Airport transfers, local transport, your own travel.
Marketing & software	5–8%	Landing page, forms, payment fees, ads if any.
Insurance & fees	3–5%	Liability coverage, permits, processing fees.
Contingency buffer	10–15%	The non-negotiable. Currency shifts, no-shows, surprises.

These are percentages of COSTS, not revenue

Your profit is not a leftover line item. Set the profit goal first, add it on top of total costs, and that sum divided by realistic enrollment is your minimum price.

The buffer is not optional

Every first retreat has expenses nobody predicted. A 10–15% contingency is the difference between a surprise and a crisis. If the retreat only works without the buffer, it doesn’t work.

Run your own numbers in seconds with the Retreat Profit Calculator above.

Starting ranges for planning purposes, based on the retreats we have run and priced. Your quotes are the real numbers.

How ready is your retreat?

Check off what you already have in place and see exactly where the gaps are.

Free Tool · Sustainable Growth Consulting & Coaching

Retreat Readiness Checklist

How close is your retreat to launch-ready? Check off what you already have. Your score updates as you go, and you will see exactly where the gaps are.

0 of 0 ready Just getting started

Just getting started

Every retreat starts here. Work through the checklist and you will see exactly what still needs a decision.

Not sure where to start?

We help therapists and business owners work through every unchecked box on this list, the concept, the numbers, the experience, and the marketing.

See How We Can Help

Created by Arilda Surridge & Alex Sandev | Sustainable Growth Consulting & Coaching, LLC

Go deeper

Retreat Creator Course

A live workshop on pricing, planning, marketing, and filling your retreat, start to finish.

Retreat Creation & Launch Consulting

Work directly with Arilda and Alex on the strategy, numbers, and systems behind your retreat.

The Business Owner's Retreat

Experience a professionally run retreat yourself, in Phuket, Thailand.

FIND YOUR ONE SENTENCE

The 3 questions behind every retreat that fills

Before the venue, before the price, before the marketing… your retreat needs one clear sentence: who is this for, and what do they walk away with? These three questions find it.

1

Who is going to get the maximum benefit out of your retreat?

Not ‘anyone who needs rest.’ A specific person you can picture. Their job, their season of life, their Tuesday.

2

What is their biggest pain point?

The thing they would name themselves, in their own words. If they wouldn’t say it at dinner, it’s not it.

3

What is their ideal outcome?

What can they do, feel, or decide after your retreat that they can’t today? That is what they’re really paying for.

Now write the sentence

My retreat helps [WHO] move from [THEIR BIGGEST PAIN] to [THEIR IDEAL OUTCOME].

If a stranger can read your sentence and know instantly whether the retreat is for them, it’s working. If they can’t repeat it back, they can’t refer it.